November 4, 2024
Approximately 50% of tweets in X's user timelines are personalized recommendations from accounts they do not follow. This raises a critical question: what political content are users exposed to beyond their established networks, and how might this influence democratic discourse online? Due to the black-box nature and constant evolution of social media algorithms, much remains unknown about this aspect of users' content exposure, particularly as it pertains to potential biases in algorithmic curation. Prior research has shown that certain political groups and media sources are amplified within users' in-network tweets. However, the extent to which this amplification affects out-of-network recommendations remains unclear. As the 2024 U.S. Election approaches, addressing this question is essential for understanding the influence of algorithms on online political content consumption and its potential impact on users' perspectives. In this paper, we conduct a three-week audit of X's algorithmic content recommendations using a set of 120 sock-puppet monitoring accounts that capture tweets in their personalized ``For You'' timelines. Our objective is to quantify out-of-network content exposure for right- and left-leaning user profiles and to assess any potential biases in political exposure. Our findings indicate that X's algorithm skews exposure toward a few high-popularity accounts across all users, with right-leaning users experiencing the highest level of exposure inequality. Both left- and right-leaning users encounter amplified exposure to accounts aligned with their own political views and reduced exposure to opposing viewpoints. Additionally, we observe a right-leaning bias in exposure for new accounts within their default timelines.
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